Key Statistics
2,518
Total Travelers
67%
Open Rate
(Expected 1,687 opens)
14%
Sponsor Feature CTR
(Expected 353 featured clicks)
Trip Types
Solo
5.4% (135)
Couple
33% (832)
Family
37.8% (951)
Friends
23.2% (583)
Business
0.7% (17)
Travel Styles
Guided Tours
3.6% (91)
Independent
25.3% (636)
Mix
71.1% (1,791)
Age Groups
18-24
5.1% (129)
25-34
25.4% (640)
35-44
20.4% (514)
45-54
26.5% (668)
55+
22.5% (567)
Travel Budgets
$500-$1000
20.5% (515)
$1000-$2000
26.7% (673)
$2000+
14.9% (376)
Prefer not to say
30.6% (770)
Top Travel Interests
Food & Cuisine: 91.3% (2,299)
Local Experiences: 86.4% (2,176)
Culture & History: 78.8% (1,983)
Shopping & Markets: 75.8% (1,909)
Nature & Wildlife: 71.8% (1,808)
Photography & Sightseeing: 68.1% (1,716)
Adventure & Outdoors: 67.1% (1,689)
Relaxation & Wellness: 64.8% (1,632)
Budget Travel: 44.7% (1,126)
Nightlife & Entertainment: 41.5% (1,046)
Top Countries
United States
19.7% (496)
Australia
14.7% (371)
United Kingdom
14.6% (368)
India
10% (253)
Canada
6.4% (160)
Germany
4.1% (104)
Italy
3.6% (91)
Netherlands
3.3% (82)
New Zealand
3.1% (78)
Spain
1.9% (49)
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