Key Statistics
2,776
Total Travelers
67%
Open Rate
(Expected 1,860 opens)
14%
Sponsor Feature CTR
(Expected 389 featured clicks)
Trip Types
Solo
5.6% (155)
Couple
32.4% (900)
Family
38.3% (1,064)
Friends
23.1% (640)
Business
0.6% (17)
Travel Styles
Guided Tours
4% (112)
Independent
24% (666)
Mix
72% (1,998)
Age Groups
18-24
5% (139)
25-34
24.4% (678)
35-44
19.9% (552)
45-54
27.8% (773)
55+
22.8% (634)
Travel Budgets
$500-$1000
20.9% (579)
$1000-$2000
27.1% (751)
$2000+
14.6% (405)
Prefer not to say
30.7% (851)
Top Travel Interests
Food & Cuisine: 91.8% (2,548)
Local Experiences: 87% (2,416)
Culture & History: 78.4% (2,176)
Shopping & Markets: 76% (2,109)
Nature & Wildlife: 71.3% (1,979)
Adventure & Outdoors: 67.4% (1,870)
Photography & Sightseeing: 66.6% (1,849)
Relaxation & Wellness: 64.7% (1,796)
Budget Travel: 44.5% (1,234)
Nightlife & Entertainment: 41% (1,139)
Top Countries
United States
20.1% (558)
Australia
16.1% (446)
United Kingdom
14.1% (392)
India
9.4% (262)
Canada
6% (167)
Germany
3.8% (105)
Italy
3.4% (94)
Netherlands
3.2% (89)
New Zealand
3% (84)
Spain
2.3% (64)
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